HOW IT WORKS

100 Quick Statements. 10 Key Areas. 1 Comprehensive Report.

STATEMENTS

You’ll go through 100 simple, easy-to-answer statements.

No complicated jargon, no trick questions. Just honest check-ins about how things are currently working in your business.

AREAS

These statements cover 10 parts of your marketing setup.

From internal basics like onboarding and content systems to external areas like audience clarity and online visibility.

REPORT

At the end, you’ll get one clear, easy-to-understand report.

It shows where you stand; your wins, your opportunities to grow even more, and guidance on what to improve next.

FAQs

Got questions? We’ve got answers! Explore our FAQs for quick tips, helpful insights, and a clear overview of how I can support you beyond the report.

​This assessment is a practical self-check tool to help freelancers, solopreneurs, micro teams, and small service-based businesses check how ready they are to use social media in a consistent and effective way. It focuses on two interconnected dimensions:

1/ Internal Marketing Assets

This dimension measures the readiness and strength of your behind-the-scenes operational structure: the systems, templates, and workflows that indirectly impact your visibility and consistency on social media.

Key areas include:

  • Service Documentation
  • Client Onboarding
  • Tools & Templates
  • Content Workflow
  • Planning, Publishing & Tracking

2/ External Marketing Assets

This dimension evaluates the outward-facing foundations of your marketing strategy: the elements that directly influence how you present, position, and promote your business online.

Key areas include:

  • Positioning
  • Service Clarity
  • Profile Optimization
  • Social Credibility
  • Content Delivery

Together, these two dimensions are divided into ten strategic areas, forming a comprehensive snapshot of your current marketing infrastructure.

​The information you share in this assessment is strictly confidential. It will be used by Giraffe In Town solely for assessment purposes and internal data analytics to improve our services. Your data will never be sold or shared with third parties.

​Your answers to the 100 statements are scored and grouped into the 10 key areas of your marketing setup.

Each area receives a score that reflects how strong and ready you are in that specific part of your business. This helps you see clearly which parts are working well and which ones need more attention or improvement.

With this breakdown, you can focus your efforts where they matter most to build a stronger, more confident presence on social media.

​Yes, you can retake the assessment as many times as you want. But keep in mind this isn’t about judging your content quality. It’s all about looking at the technical side of how your marketing is set up.

Since your marketing setup changes over time, checking in every three months is usually enough to see how you’re improving, track your progress, and spot new areas to work on as your business grows.

Where are you stuck?

Complete the Social Media Readiness Assessment and get your personalized marketing report.

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